Layout, formatting and citations combine to make great SEO

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking …

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Useful tips from experts in user generated content

The way that websites are built are more important and more scrutinized by the algorithms. But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but …

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Fresh ideas on how to improve your page rank

Sometimes you can get reviews by submitting your products or services to magazines, trade journals, or other press outlets. The major engines do not announce everything they consider when calculating results. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target …

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Things to avoid when dealing with conversion rates

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. Search engines will penalise or even completely hide pages that …

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