When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Search …

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. Some search engines require an XML based sitemap. If you have any experience with local …