Even though images aren't considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it's content. Sometimes it's difficult to infer …

Many of the SEO ranking factors we'll look at in this article will help you lay the foundation for a good search engine ranking, but you also have to look after user experience when people land on your site. People will use voice-enabled devices, like Google Home, to complete at …

When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Search …

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. Some search engines require an XML based sitemap. If you have any experience with local …