If you execute your keyword research properly, you'll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can …

You also need to optimize for mobile devices. Essentially, meta keyword tags were an easy way to tell Google what keywords you want to rank for. A modern url shortener is focused on embedding UTM parameters using a URL Builder. You Beverley also want to use lists, tables, and graphs …

A search term can be generic, broad, specific and long tail. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front of searchers and earn their trust. The best url shortener …

It's particularly important for links that only contain an image to have descriptive alt text so screen readers and search engines are able to understand what is being linked to. Basic SEO best practices like proper coding, sitemapping, meta text writing, content optimizing, ongoing content, and several dozen other "basic …

With behavioral targeting, ads are sent to individuals based on browsing behavior rather than visiting a specific website. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and …