What's the story about link exchanges

When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Search …

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Useful tips from experts in user generated content

The way that websites are built are more important and more scrutinized by the algorithms. But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but …

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