Layout, formatting and citations combine to make great SEO

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google's perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking …

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Carve out time for concentrating on cloaking

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile …

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What's the story about link exchanges

When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Search …

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Useful tips from experts in user generated content

The way that websites are built are more important and more scrutinized by the algorithms. But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but …

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