When search engines were first introduced in the 1990s, they relied on "keywords" to help navigate the content of each website. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. Search …

Marketers send event-targeting emails to those who might attend a specific occasion. Some search engines require an XML based sitemap. Your HTML forms should support submissions by either clicking on the Submit button or pressing the Enter key. Have you seen this wonderful antique rocking horse for sale ? Does anyone …

The way that websites are built are more important and more scrutinized by the algorithms. But Google's algorithms have never been perfect. Plus user behavior and technology is always evolving. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but …

Make sure all your website images have alt tags to describe them to search engines. Also consider which content needs to be crawled (and indexed) and which does not need to be in the search engine index. A redirect chain occurs when there is more than one redirect between the …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Your SEO strategy will go a long way for you and your business with the proper maintenance. Approximately 50 Does anyone know where I can find the …

The evolving state of social media requires an analytical feedback loop. For example, a core keyword phrase might be "accommodation" and that cluster may include "accommodation New York", "luxury accommodation" and "boutique accommodation". Links need to actually be of interest to the reader. They must be relevant to the reader's …

Sometimes you can get reviews by submitting your products or services to magazines, trade journals, or other press outlets. The major engines do not announce everything they consider when calculating results. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target …

The main text content on the page must be unique to avoid Google's page quality algorithms. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your …

With behavioral targeting, ads are sent to individuals based on browsing behavior rather than visiting a specific website. So, if you ask me why SEO is difficult, it's because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and …

SEO practices that involve deception and are disapproved by the search engines. You never want to leave anyone (especially search bots) guessing what your content is about. That's why you need to name URL paths using easy to understand language that spells out the content precisely. Make sure you're not …

Which keywords are the fastest to page 1? Fastest to the top 5? Much more is coming. If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and …

With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user's experience. Search engines will penalise or even completely hide pages that …

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. Some search engines require an XML based sitemap. If you have any experience with local …